Great piece on Mashable about how Twitter is being used by the film industry to predict box offices, with better accuracy than any other existing measure. Further proof of the power of the crowd.
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I'M HERE – A LOVE STORY IN AN ABSOLUT WORLD
Absolut have created a near-feature length film in association with Spike Jonze, a love story about 2 robots. It’s amazing quality production, and is viewable only at certain times each day (trying to recreate the cinema experience). This is big brand thinking, and it’s working: over 230,000 views of the film on the opening weekend.