Monthly Archives: May 2010

Turn an Email Address into a Social Profile with Flowtown

By digital dave | Published: May 27, 2010
http://www.flowtown.com/

This, is genius. All the companies out there who’ve been building an email database for the past 10 years, just as everything goes social, this is for you.

Tap in your email database, and get back data on which social networks your targets are using along with any available social data, allowing you to enhance the profile information you hold in your database and carry out targeted social media conversion campaigns.

Plus lots more I’m sure I’ve not yet thought of. Winner.

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Hi Tech walking on water viral success

By digital dave | Published: May 21, 2010
http://www.youtube.com/watch?v=Oe3St1GgoHQ&feature=player_embedded#!

Just about believable enough to fool a TV channel in the US.

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2 creative car projects

By digital dave | Published: May 21, 2010
http://www.adnews.com.au/campaign/nimble-as-a-mouse

One lead to the other (mainly due to criticism that it ‘drew heavily upon’ the original idea. The Saatchi campaign above uses a car as a mouse to operate a computer. The campaign in the video below uses a car to create a new font. Both are good examples of how to associate automotive brands with creativity.

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Dont Tell Ashton - The worlds first Twitter artwork

By digital dave | Published: May 14, 2010
http://donttellashton.com/

Really nice idea… Twitter users sign up to be part of a piece of art, and the prominence of their photo is determined by the number of followers. It’s named ‘Don’t tell Ashton’ because he’s supposedly the only Twitter user with a big enough following to completely fill the picture frame.

Credit:

I’m on the worlds first artwork made by Twitter users. to JOIN go to http://www.donttellashton.com / Just @donttellashtonless than a minute ago via webRebecca Jones
RebeccaRMJ

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Copywriter uses Google AdWords to get ad agency job | The Wall Blog

By dan | Published: May 14, 2010
http://www.wallblog.co.uk/2010/05/14/would-be-copywriter-uses-google-adwords-to-get-ad-agency-job/

Great story. Wannabe advertising copywriter preys on the giant egos of Madison Avenue ad execs to secure a job.

His pitch? Relying on the fact that people love googling themselves, he used Google Adwords to get a personal message right in front of their peepers.

Targeted 5 creative directors, got four interviews, and one job, all for six dollars. Brilliant.

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Embed a tweet in your web page

By digital dave | Published: May 11, 2010
http://media.twitter.com/blackbird-pie/

Found this clever little tool which allows you get some code to embed a tweet in your web page in all it’s interactive glory. Great if you’re wanting to quote someone.

All you have to do is grab the url for the status update (right click over the ‘time published link on twitter.com ie ’5 minutes ago via web’) and then paste it into the box on the code creation page.

here’s one I made earlier…


not winning the twitter wars competition in the office with score of 1.9 http://bit.ly/d48sLi. pls follow me if you’re v importantless than a minute ago via TweetDeckdave smith
pluggyboy

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Capital FM comp bring your mates to reveal the artist

By digital dave | Published: May 11, 2010
http://www.adverblog.com/archives/004234.htm

Interesting campaign from Capital FM featured on the Adverblog website. To enter a competition to win some tickets to a gig, you have to get your mates to visit a web page which then slowly ‘reveals’ the artist so you can enter the competition. It’s a nice creative idea and is potentially quite viral but…urgh… it’s got a registration form up front.

Experience shows that trying to capture data up front before giving people the chance to engage with (and trust) your campaign will reduce the likelihood of participation.

I’d have allowed people watch a quick demo video, then used Facebook login as part of the campaign process… “login with Facebook to get your mates to visit your page”, and in doing so got the visitor’s email address.. a good starting point for a data relationship.

Amazing how many brands are still data driven… social media is the new CRM, do you REALLY need my post code?

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