This, is genius. All the companies out there who’ve been building an email database for the past 10 years, just as everything goes social, this is for you.
Tap in your email database, and get back data on which social networks your targets are using along with any available social data, allowing you to enhance the profile information you hold in your database and carry out targeted social media conversion campaigns.
Plus lots more I’m sure I’ve not yet thought of. Winner.
Just about believable enough to fool a TV channel in the US.
One lead to the other (mainly due to criticism that it ‘drew heavily upon’ the original idea. The Saatchi campaign above uses a car as a mouse to operate a computer. The campaign in the video below uses a car to create a new font. Both are good examples of how to associate automotive brands with creativity.
Really nice idea… Twitter users sign up to be part of a piece of art, and the prominence of their photo is determined by the number of followers. It’s named ‘Don’t tell Ashton’ because he’s supposedly the only Twitter user with a big enough following to completely fill the picture frame.
Credit:
I’m on the worlds first artwork made by Twitter users. to JOIN go to http://www.donttellashton.com / Just @donttellashton
Rebecca Jones
RebeccaRMJ
Found this clever little tool which allows you get some code to embed a tweet in your web page in all it’s interactive glory. Great if you’re wanting to quote someone.
All you have to do is grab the url for the status update (right click over the ‘time published link on twitter.com ie ’5 minutes ago via web’) and then paste it into the box on the code creation page.
here’s one I made earlier…
not winning the twitter wars competition in the office with score of 1.9 http://bit.ly/d48sLi. pls follow me if you’re v important
dave smith
pluggyboy
Interesting campaign from Capital FM featured on the Adverblog website. To enter a competition to win some tickets to a gig, you have to get your mates to visit a web page which then slowly ‘reveals’ the artist so you can enter the competition. It’s a nice creative idea and is potentially quite viral but…urgh… it’s got a registration form up front.
Experience shows that trying to capture data up front before giving people the chance to engage with (and trust) your campaign will reduce the likelihood of participation.
I’d have allowed people watch a quick demo video, then used Facebook login as part of the campaign process… “login with Facebook to get your mates to visit your page”, and in doing so got the visitor’s email address.. a good starting point for a data relationship.
Amazing how many brands are still data driven… social media is the new CRM, do you REALLY need my post code?
You may have heard about Facebook changing their Connect service last week to Open Graph. I’ve been having a play around with the technology on my blog and it’s pretty cool.
At a basic level it allows you to add a ‘Like’ button to posts, which, when clicked on by facebook logged in visitors, adds their name to the bottom of the post and posts a link to your article directly into their wall. Have a look right at the bottom of this post for the like button, and try giving it a click.
Also check out the comments login feature below that, which allows users to login using their facebook credentials and share their comments directly on Facebook.
Finally, once set up your blog gets it’s own facebook application wall. Click the image above to see that in action (although it’s sparse as I’ve not done anything to it yet!)
The whole thing took less than 30 minutes to set the whole thing up, but it brings a great social element to a blog and means even greater potential viral spread for your content.
Man loses Iphone prototype in German beer bar and gets into lots of trouble. Lufthansa pounce on the opportunity and offer him free flight to German beer festival. Cleverly hijacking a piece of news using social media channels to push it out on twitter / twitpic. Love it.
I’ve just added a reading list function to the DDD website which is pretty nifty… rather than manually creating a ‘blogroll’ in the sidebar, I wanted to show my full reading list on a page.
Creating that list was seeming like quite a pain, as it’s pretty extensive… then I hit on a clever WordPress plugin called Link Harvest which automatically generates a reading list based on the outbound links which appear in your posts. Bingo.
Saved me a load of time and ensures that the actual linked sources get the credit.
Mmmm… WordPress.
Pressy theme is developed by Wordpress developer & designer Brandy Digital
Facebook Unleashes Open Graph Search Engine, Declares War On Google
Interesting read about how the ‘Like’ button is replacing the ‘Link’ and how Facebook is kicking off the search war with Google.