Author Archives: Bruce McLachlan

Dominos recruits fans to sell its pizza - Springwise

By Bruce McLachlan | Published: April 13, 2010
http://www.springwise.com/marketing_advertising/oosocial/

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Oh Romeo, my heart is all a-Twitter about Bards mobile text - Times Online

By Bruce McLachlan | Published: April 12, 2010
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/stage/theatre/article7094756.ece#cid=OTC-RSS&attr=1063742

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Digg’s Empty Search Results Promote Burger King’s Double Cheeseburgers

By Bruce McLachlan | Published: March 29, 2010
http://mashable.com/2010/03/29/digg-burger-king-ad/

I so wish I’d thought of this

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http://www.engadget.com/2010/02/04/nokia-mounts-huge-ovi-maps-signpost-on-a-crane-in-london-video/

By Bruce McLachlan | Published: February 4, 2010
http://www.engadget.com/2010/02/04/nokia-mounts-huge-ovi-maps-signpost-on-a-crane-in-london-video/

People text/ email in to control the arrow. Lovely execution, but would be interested to see ROI.

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