We’ve been discussing this in the office today, some thing it’s a bad idea, I think it’s a great move. Asda are engaging with a (sometimes very opinionated) community in a positive way around an emotive subject and have gained some great press.

We all know that Asda are more than capable of working out what is sexualised clothing and what is not without the input of Mumsnet, but they’re being seen to be listening: this is great social media.