This is really interesting… BA are going on the offensive via social media to try to win over the public in their dispute with the unions. They’ve hired Agency.com to put together a social media strategy, and have launched a ‘viral’ video from the chief exec.

Whilst I have no idea what’s meant to be viral about the video, it is a great example of how businesses are using social media as a direct-to-consumer PR vehicle when winning hearts and minds is critical.