Copywriter uses Google AdWords to get ad agency job | The Wall Blog

http://www.wallblog.co.uk/2010/05/14/would-be-copywriter-uses-google-adwords-to-get-ad-agency-job/

Great story. Wannabe advertising copywriter preys on the giant egos of Madison Avenue ad execs to secure a job.

His pitch? Relying on the fact that people love googling themselves, he used Google Adwords to get a personal message right in front of their peepers.

Targeted 5 creative directors, got four interviews, and one job, all for six dollars. Brilliant.

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