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Heard of Neuromarketing?
Wire up a bunch of consumers, show them your marketing communications, and measure their sub conscious responses (eye movement, skin, brainwaves). Read all about it here: http://www.marketingvox.com/neuromarketing-applied-online-even-as-science-still-develops-046096
There’s fun to be had with this, could we fun a fake lab for a client’s products?