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I'M HERE – A LOVE STORY IN AN ABSOLUT WORLD
Absolut have created a near-feature length film in association with Spike Jonze, a love story about 2 robots. It’s amazing quality production, and is viewable only at certain times each day (trying to recreate the cinema experience). This is big brand thinking, and it’s working: over 230,000 views of the film on the opening weekend.