Great article on Techcrunch talking about how video is found and consumed online with some useful images and information. My favourite takeaway from it is that the average video on youtube will achieve:

”
- garner 500 views over time
- 25% of those views will come in the first four days and
- by and large, only the first 30 to 60 seconds will be watched.
”

worth bearing in mind when selling a ‘viral video’ into clients.