How many car companies would have the guts to put their entire marketing budget into an Iphone app as VW did for the launch of their 2010 GTi? , and if you can bear the voiceover, watch the video here.
Connect
-
Recent articles
- PadPressed- Make Your WordPress Blog Look Like an iPad App
- Facebook Unleashes Open Graph Search Engine, Declares War On Google
- Turn an Email Address into a Social Profile with Flowtown
- Hi Tech walking on water viral success
- 2 creative car projects
- Dont Tell Ashton – The worlds first Twitter artwork
- Google Job Experiment
- Embed a tweet in your web page
- Capital FM comp: bring your mates to reveal the artist
- Facebook Open Graph and WordPress Integration
Login
Archives
2 creative car projects
One lead to the other (mainly due to criticism that it ‘drew heavily upon’ the original idea. The Saatchi campaign above uses a car as a mouse to operate a computer. The campaign in the video below uses a car to create a new font. Both are good examples of how to associate automotive brands with creativity.