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Nestle get Youtube to pull Kit Kat viral... #socialmediafail
I was interested to see how Nestle would respond to the brilliant viral campaign from Greenpeace yesterday, and was stunned to read that they’d used a copyright infringement claim to have the video pulled by Youtube… NOOOOOOOOOOOOO….. who’s advising them over there!? My 2 year old son could have told them that would stoke the flames, draw another prominent brand into the story, and give the viral additional impetus. If he could talk.
A video response from the CEO talking about the difficulties of sourcing these materials globally, the complexities of the supply chain, a commitment to urgently review their materials sourcing, and highlighting the efforts they making already and some of the good they do in the world… as they say in the update on the Greenpeace website, censorship is so last century.