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Levi's Friend's Store
I’m sure we’ll see more of this, but Levi’s are one of the first brands to integrate the new Facebook ‘Like’ feature into their online shop. Judging by how many people are ‘Liking’ their jeans, it’s working pretty well. It seems the whole experience is based around ‘social shopping’, when you visit a product which one of your other friends likes, you see their profile image alongside it. Clever clever.