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lot of coverage on Mashable today
a nice little PR stunt gets a … travel search engine Kayak hid an ‘easter egg’ on their website tying into the film Lost: if tyou search “for flights from Sydney’s SYD airport to Los Angeles’s LAX and you’ll see that Oceanic Flight 815 — the very one that crashed on the mysterious island in the first episode of Lost — is one of your options.”.
Fun win-win idea, works for Kayak, works for Lost.