I was interested to see how Nestle would respond to the brilliant viral campaign from Greenpeace yesterday, and was stunned to read that they’d used a copyright infringement claim to have the video pulled by Youtube… NOOOOOOOOOOOOO….. who’s advising them over there!? My 2 year old son could have told them that would stoke the flames, draw another prominent brand into the story, and give the viral additional impetus. If he could talk.
A video response from the CEO talking about the difficulties of sourcing these materials globally, the complexities of the supply chain, a commitment to urgently review their materials sourcing, and highlighting the efforts they making already and some of the good they do in the world… as they say in the update on the Greenpeace website, censorship is so last century.
How do do when you’ve only got a $20M budget to play with.
Turn an Email Address into a Social Profile with Flowtown
This, is genius. All the companies out there who’ve been building an email database for the past 10 years, just as everything goes social, this is for you.
Tap in your email database, and get back data on which social networks your targets are using along with any available social data, allowing you to enhance the profile information you hold in your database and carry out targeted social media conversion campaigns.
Plus lots more I’m sure I’ve not yet thought of. Winner.