How’s this for thinking big? Redbull are putting together a project with Microsoft and Silverlight to help Felix Baumgartner (great name) try to from 120,000 feet (almost from space) and in doing so, the sound barrier. He’s expected exceed Mach 1 speeds. There’s a trend at the moment for brands doing ‘firsts’ at the edge of space, witness the space chair project
http://www.engadget.com/2010/02/04/nokia-mounts-huge-ovi-maps-signpost-on-a-crane-in-london-video/
People text/ email in to control the arrow. Lovely execution, but would be interested to see ROI.